Released on: October 8, 2008, 4:52 am

Press Release Author: Ali Shah

Industry: Apparel & Fashion

Press Release Summary: Barratts made the decision to launch the children’s website
primarily to be aimed at providing a destination site for parents with information
on all aspects of children’s feet and how to care for them.

Press Release Body: Easy navigation and an extensive range of girls shoes, girls
boots and boys shoes provides parents a great shopping experience online.

Processes for completing the checkout are so easy and quick! With only 3 stages and
clear instructions, this gets the big thumbs up! Mini Barratts have also the added
bonus of a ‘my account’ section that lets you be in control of your purchases.
Included in the ‘my account’ section is the ability to track orders so you know when
they will arrive with you and an address book so alternative delivery addresses can
be managed quickly.

Mini Barratts understands that parents want the best for their children’s feet and
this is portrayed highly throughout the website. With a ‘shoe advice’ section to aid
parents to fit their children’s shoes like a fully trained assistant, and how to
teach a child to do their laces, this site has extra’s no other online shoe retailer
offers.

Up to 4 images are available for each product and rich in information to make
choosing the right product for you easier. Informative text is also available to
tell you of all the products benefits and features, so you know exactly what you are
buying! These images are of a great quality making it easier to see that small
detail using the zoom tool, and images of straps and heels this offers a lot more
than other conventional shoe websites.

Searching for your perfect pair of children’s shoes could not be easier, simply
search using the search box in the far right corner, or narrow your results down
step by step using the options on the left.

Navigation bars, options, and searches are also available to guide the you through
the site; there is a top line navigation using genders and age groups to narrow
searches down at each step, these then get put into price brackets, brand, type of
shoes to really aid the customer into finding what they WANT to see, not what they
are forced to see! The website gives the customer the flexibility to tailor their
journey through the site, drilling down using product attributes that are important
to them-this way the customer browses the way that they want and not how Mini
Barratts dictate.

Mini Barratts have many style’s and sizes of children’s shoes to offer, adding many
new product and school shoes daily to provide you with lots of choice so you can buy
exactly what you wish, not something that will simply do.

With over 85 years of experience behind Mini Barratts parents can be reassured their
children’s feet are in good hands. This new site holds a lot of expectations for
customers as a caring, children’s shoe retailer, let’s just hope it lives up to
expectations and launches with a crash into the online children’s shoe industry!

http://www.minibarratts.co.uk


Web Site: http://www.minibarratts.co.uk

Contact Details: Mini Barratts Customer Services
Stylo House
Harrogate Road
Bradford
West Yorkshire
BD10 0NW
01430425807
Ali Shah